---
title: Jeremy Korst
type: entity
tags: [practitioner, ai-adoption, enterprise, gbk-collective]
affiliation: GBK Collective (Partner); Mindspan Labs (founder); Wharton School executive board
sources: ["[[sources/2025-korst-wharton-gen-ai-enterprise-adoption]]"]
created: 2026-04-20
updated: 2026-04-20
---

# Jeremy Korst

Technology executive and marketing/insights consultant. Partner at **GBK Collective** and founder of **Mindspan Labs** (AI consultancy and incubator). Wharton MBA (WG'03) and member of the Wharton executive board. Former leadership roles at Microsoft, T-Mobile, and Avalara.

Leads the annual Wharton–GBK study on enterprise Gen AI adoption, co-directed with Wharton professors [[entities/stefano-puntoni]] and [[entities/prasanna-tambe]].

## Contributions in this wiki
- [[sources/2025-korst-wharton-gen-ai-enterprise-adoption]] — *Accountable Acceleration: Gen AI Fast-Tracks Into the Enterprise* (Wharton Human-AI Research / GBK Collective, Year 3 Executive Summary, October 2025).

## Related
Study co-leads: [[entities/stefano-puntoni]], [[entities/prasanna-tambe]]. Related hub: [[concepts/ai-adoption]].