---
title: Stefano Puntoni
type: entity
tags: [researcher, marketing, ai, wharton]
affiliation: Wharton School, University of Pennsylvania (Sebastian S. Kresge Professor of Marketing); Faculty Co-Director, Wharton Human-AI Research
sources: ["[[sources/2025-korst-wharton-gen-ai-enterprise-adoption]]"]
created: 2026-04-20
updated: 2026-04-20
---

# Stefano Puntoni

Sebastian S. Kresge Professor of Marketing at the Wharton School, University of Pennsylvania, and Faculty Co-Director of **Wharton Human-AI Research**. PhD in marketing from London Business School; graduate degree in statistics and economics from the University of Padova, Italy. President Elect of the Society for Consumer Psychology. Associate Editor at the *Journal of Consumer Research* and the *Journal of Marketing*.

Research applies behavioural science to how automation and algorithms affect consumers and society.

## Contributions in this wiki
- [[sources/2025-korst-wharton-gen-ai-enterprise-adoption]] — co-lead of the annual Wharton–GBK enterprise Gen AI adoption study.

## Related
Co-leads: [[entities/jeremy-korst]], [[entities/prasanna-tambe]]. Related: [[concepts/ai-adoption]].