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Outcome-Driven Innovation (ODI)

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#jtbd#odi#innovation#customer-needs#opportunity-algorithm#ulwick#metrics
On this page
  • Where it sits
  • The five operational artefacts
  • 1. Job Map (universal 8-step structure)
  • 2. Hierarchy of Customer Needs
  • 3. Desired-Outcome Statement syntax
  • 4. Opportunity Algorithm
  • 5. Six growth strategies (once unmet needs are known)
  • Relation to BPM
  • Cross-references
  • Open questions