#jtbd

8 notes.

• 3 Critical Must-Knows About Jobs to Be Done (infographic)BPM/wiki/sources/2025-christensen-institute-jtbd-3-considerations
• Anthony W. UlwickBPM/wiki/entities/tony-ulwick
• Clayton M. ChristensenBPM/wiki/entities/clayton-christensen
• Jobs to Be Done (JTBD)BPM/wiki/frameworks/jtbd
• Jobs to Be Done Theory (Christensen Institute webpage)BPM/wiki/sources/2025-christensen-institute-jtbd-theory
• Know Your Customers' "Jobs to Be Done"BPM/wiki/sources/2016-christensen-jobs-to-be-done
• Outcome-Driven Innovation (ODI)BPM/wiki/concepts/outcome-driven-innovation
• What is Outcome-Driven Innovation (ODI)?BPM/wiki/sources/2009-ulwick-what-is-odi