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Know Your Customers' "Jobs to Be Done"

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#jtbd#innovation#customer-insight#discovery#hbr
On this page
  • Argument
  • The Moesta condominium case (pp. 4–6)
  • Principles for defining a job (pp. 6–8)
  • Identifying jobs — five prompts (p. 7 sidebar)
  • Designing offerings around jobs (pp. 8–9)
  • Creating customer experiences (pp. 8–10)
  • Aligning processes (p. 10, "Aligning processes" section — directly relevant to BPM)
  • B2B sidebar — Intercom (p. 9)
  • Connections
  • Related