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Know Your Customers' "Jobs to Be Done"

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Argument
The Moesta condominium case (pp. 4–6)
Principles for defining a job (pp. 6–8)
Identifying jobs — five prompts (p. 7 sidebar)
Designing offerings around jobs (pp. 8–9)
Creating customer experiences (pp. 8–10)
Aligning processes (p. 10, "Aligning processes" section — directly relevant to BPM)
B2B sidebar — Intercom (p. 9)
Connections
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