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Jobs to Be Done (JTBD)

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#jtbd #innovation #customer-insight #discovery #alternative-lens

On this page

Core proposition
Two strands
Key constructs
Method shape (five-prompt identification, from the HBR article)
Relation to BPM discovery — when JTBD competes with and when it complements
Where JTBD competes with HTA / performer-lens interviewing
Where JTBD complements BPM
When to choose JTBD as the primary discovery lens
Cross-references inside this wiki
Open questions